Muscles and the Skeletal System Essay Example | Topics and Well Written Essays - 250 words

Muscles and the Skeletal System - Essay Example Muscles associate with the bones through ligaments and these interface with different bones through tendons at the joint. Slight muscle constriction can create a wide development (Gregory and Stewart, 2004). Skeletal muscles likewise keep up and produce body heat by pressing the veins to assist blood with streaming to heart. Flagging includes the nerve driving forces going between the cerebrums. Neurons comprise of a cell body and extremities that transmit driving forces. They go about as conductors for signals all through the sensory system. Nerve driving forces are brief changes in the film, developing from the development of particles over the plasma layer. These possibilities are accomplished when the sodium-potassium siphon in nerve tissues and the calcium siphon in muscle tissues (n.d, 2012). People have a place with the natural request Primates, which incorporates prosimians (before gorillas), tarsioids, and humanoids. The fossil proof accessible demonstrates the development of these creatures from a creepy crawly eating warm blooded animal natural to the cutting edge tree vixen (n.d, 2012). Especially, prosimians are little tree occupants and tarsioids are little primates with highlights those of the prosimians and the humanoids. In assessment of the article (n.d, 2012), the bodys complex instruments for keeping up homeostasis show themselves in the parts of control and coordination. It is plainly striking to perceive how all body parts take care of their capacities and guarantee wellbeing for appropriate coordination and guideline of exercises (Gregory and Stewart, 2004). n.d. (2012). â€Å"Muscles and Skeletal System.† Module 5: Movemennt, Coordination, Control, and Human Evolution. Recovered on July 16, 2012:

Personalized general health assessment Essays

Customized general wellbeing appraisal Essays Customized general wellbeing appraisal Paper Customized general wellbeing appraisal Paper Logical and social changes of the 21st century have brought as radical change in the Health care conveyance framework (Patricia A Potter, 2005). The Healthcare calling has advanced through time to build up a firm job in the clinical area dependent on solid moral, good and expert standards. The human services rehearses have experienced a positive move from that of a work to an expert status today and is ‘accountable’ today. Solid People 2010 contain involves 467 goals that plainly distinguish explicit measures to screen wellbeing in the main decade of the 21st Century (cdc.gov). Every goal involves an announcement of aim, a standard incentive for the measure to be followed, and an objective to be accomplished continuously 2010. The targets are sorted out into 28 explicit territories, each speaking to a significant general medical issue. Customized GENERAL HEALTH ASSESSMENT General Health Assessment: 1.Personal Wellness Score: Starting at 03/29/2007 for Titilayo bakre; Individual health score is 84 against the feasible wellbeing score of 100. The consequences of the evaluation depend on patient’s answers contrasted and U.S. normal scores for individuals of a similar sex, age and way of life propensities. This is then contrasted with the most noteworthy conceivable score to show up at the patient’s health score. A wellbeing score of 84 demonstrates moderate hazard and that the patient may as of now be encountering medical issues. Along these lines, the time had come to begin making changes following the suggestions in this report to recover her wellbeing on target.

How to Choose Easy Process Analysis Essay Topics

How to Choose Easy Process Analysis Essay TopicsAn easy process analysis essay topic can make a big difference in your final grade. Writing an easy essay topic is as simple as creating one. When the topic you choose is easy to understand, it makes it easier for the reader to get absorbed into the essay. It also makes it easier for the reader to retain the information and take the concepts further.To begin your easy essay topic, consider the issue at hand. You should give detailed descriptions of the key points that support the thesis. You should explain the main issue without necessarily repeating yourself. You should provide concrete examples to support your claims.Always make it clear that you are not simply giving the reader quotes from real world examples. Using real world examples is an essential part of good essay writing. But it does not have to be a dictionary word. It is ok to make the reader wait for you to translate the abstract information into concrete information.Next, consider the use of simple language and basic sentence structure. Most people do not use advanced sentence structures in their essays. A simple sentence structure will allow the reader to easily understand what you are trying to communicate. There is no need to repeat yourself when you can use a simpler sentence structure. If you can demonstrate this with the simplest examples possible, you will be more likely to make a success of the essay.A good essay topic is one that is interesting. You want to choose an issue that is of interest to the reader. If you want to include an issue of social concern in your essay, then consider having it related to a school-related issue.One final point to remember is that your topic should be focused on what you are trying to say. Make sure that your topic is on a single concept. If you are writing about a cause or problem that is general in nature, you will end up with a weak essay. It will have a hard time establishing its own uniqueness. The essay you produce will reflect your inability to formulate an original topic.The reader should find it easy to suspend their disbelief when reading your essay. They should be able to believe your facts and easily suspend their disbelief so that they can get into the flow of your essay. It is important that the content of your essay does not only support your argument but also is easily taken in.Once you have decided what topic to write on, the rest is easy. If you are looking for some easy essay topics, consider choosing one that relates to a topic that interests you. When you choose an issue that is easy to understand, it will make it easier for the reader to retain the ideas you provide.

My Life Of Pursuing Higher Education - 917 Words

The thought of pursuing higher education wasn’t uncommon in my household. Even though no one in my family had ever gone to college, my mother desired to see her children attend. I remember such encouraging phrases for me to proceed to college since I was a child barely in elementary. Her weary eyes, though dulled through the years, twinkled some spark of hope, a smothered remembrance from what she wished could be. With that spark, my mother would tell me the lay of my future. Of course the choice of occupation was mine, she would make that clear, but I was well informed that my education would continue beyond high school. With this she would smile revealing lines well worked into her cheeks and brow. Such features had perhaps been created through many a mirthful event, yet I knew this smile was my mother’s escape from the pain she felt and the lines were worn by pass and current wearies. My mother knew not of the challenges that I would face in later years, but her teac hings provided as a stable foundation to base my decisions on what was to come. Despite my mother’s efforts, from a young age I was urged to remain what people viewed my family to be. I was to work after high school and refrain from any yearning of college. As I entered the early stages of high school, people often expressed their thoughts of my dream to continue to college. Blinded by ignorance, armed with hatred, and gifted with speech, several came to me with pleading tones, downgrading comments, andShow MoreRelatedHigher Education: Pursuit of Degrees1654 Words   |  7 PagesHigher Education: The Pursuit for Degrees Pursuing a degree is more valuable than not. My employer without warning decided to end pay raises and step increases for its employees. The impact was so crucial for me that it caused me to evaluate my situation and decide what was best for me to do in order to support my family. While speaking with a co-worker and very close friend of mine, she suggested I enroll in college to earn a degree that would allow me to make more money since at the time IRead MoreMy Passion Towards Working With Students Essay1067 Words   |  5 PagesMy passion towards working with students every day has led me to the decision of pursuing a doctoral degree in Student Affairs in Higher Education at Miami University. I have chosen this program to prepare myself for a future role as a professor or a senior level college administrator. This program will allow me to become more proficient within the students’ educational experience and therefore better engage students in active learning. As a graduate student at the University of Missouri-St. LouisRead MoreMy Strong Latino Accent Is Important For Our Unique Capabilities That We Have Within Ourselves893 Words   |  4 Pagesbeen the most emotionally wounded, and yet difficult to embraced; and truthfully I have continuously been in effort to overcome. My strong Hispanic accent is something that I inevitably could not erase however, the various comments that come with my way of verbally expressing has often made me feel insignificant, and incompetent at times. Conversely, with the help of one of my professor at Biola University, I have come to learned that ascents should not diminish our unique capabilities that we have withinRead MoreWhy Education Is Important For A Formal Setting960 Words   |  4 PagesEducation in my opinion is the constant acquisition of knowledge either in a formal setting or an informal setting. A formal setting where education can be gained will include schools, colleges and universities. At s uch places there are laid down principles and rules that must be followed and overall, teaching is done in a much organized manner. The informal setting include our homes, workplaces, and in our communities. Teaching is done in an informal manner in this kind of setting but at the endRead MoreMaking A Decision For A Higher Education Essay1729 Words   |  7 PagesMaking a decision for a higher education can be challenging.   But, understanding the ROR (return on investment) can be an influencing factor to a good decision in pursuing a higher education.   An economic evaluation displays an ROI (return on investment) for an analysis.   An economic evaluation that broadly considers how to optimize the production of particular outcomes within budgetary constraints, given certain inputs, can guide such choices (Hummel-Rossi Ashdown, 2002).   However, there mustRead MoreAmeric The College Loan Scandal1357 Words   |  6 Pagespaying job requires a 4 year degree, but the debt ga thered in doing so makes life after getting a degree just as difficult. Taibbi’s first point of surprise was â€Å"In 2010, it estimated that one in five had defaulted on their loans since 1995, that 31 percent of community-college students default and that an astonishing 40 percent of students attending for-profit schools end up defaulting† (Taibbi). Pursuing a higher education is something that has been disguised as doable for everyone, but what suchRead MorePursuing an Mba Will Further My Career1193 Words   |  5 PagesPursuing an MBA will further my career Abstract By pursuing my MBA I will further my career in the current work environment that I am in. First, I need to establish the importance of how others perceive me and how I fit in the profile of a manager; this will be done using the Jungian Personality Self-Assessment Test. Then I will construct an argument that will prove the advantage of pursuing an MBA to further my career is the right choice. All higher level managers in my corporation haveRead MoreUnderstanding The Workforce Outcomes Of Education1442 Words   |  6 Pagesgetting an education, people are able to acquire better jobs and make better decisions in life. In â€Å"Understanding the Workforce Outcomes of Education,† Christopher Mullin says, â€Å"It is well documented that attaining higher levels of education beyond high school benefits both the individual and society† (75). It is important for me to contribute not only to my own personal wealth, but also to the economic growth of society. My college education is valuable to me because it is the key to my successfulRead MoreBenefits Of A College Education900 Words   |  4 PagesThere are countless of benefits when going to college, as there is a greater significance to a college education than money. You will gain the knowledge that will get you further in life than others. Expanding the way you learn, think, and express yourself is necessary if you want to be successful in whatever you decide to do. Without a college education, you will not have many choices when looking for a job. An associate, bachelors, masters, and so on, will help you with a career of your choiceRead MoreBecoming A Licensed Christian Counselor920 Words   |  4 Pageson the explanation of God’s physical, emotional and spiritual design for them. This is where the Christian counselor comes in. It is my dream and goal to ultimately become a Christian counselor specializing in at-risk teens and families. To become a licensed Christian counselor, one must start the journey by setting solid academic goals and pursuing the education required for such licensure. For me, these educational goals include Associate’s and Bachelor’s degrees in Psychology and a Master’s degree

A Statement Utter By An Educator - 899 Words

It is not a statement utter by an educator in public, but rather it is a belief that is head and expressed during faculty meetings, in the teachers, lounge, and even with an intimate partner. Can all children learn? The question stems from our--the educators-- stress level of what education is. in the ideological word that allowed us the opportunities to pursue this career, never was it mentioned that education was not what we thought it was. At the end of the day, even at the best schools, we still question, Are they getting anything out of it? Education is not a lecture, a study guide, and/or a test. Education is the process to grow and build the whole student into a scholar. Education is used to imbue students with choice and opportunity, but I fear that we--as educators-- forget that those choices and those opportunities are not ours to make. All children can learn, and all children can grow and progress. Not all children will pursue university, but all children will learn if th ey are given the space that encourage them to explore their own beliefs and the trust from their teachers to do so with fear of humiliation. In many facets of education, districts and school leaders have been trying to determine the best practices for moving and improving their students. NCLB and Common Core have lead way from a testing and data driven school to a more focused and clean progress machine that hopefully helps individual students improve and grow. Programs like Response toShow MoreRelatedAutism, Characteristics, And Educational Approaches When Working With An Autistic Individual1687 Words   |  7 Pagesâ€Å"About half of children with autism disorder are mute† (Heward, 2005, p. 239). Some children will make some sort of noise such as hum or utter words. If they do communication it mostly consist of echolalia. This means they repeat words people say around them and speak phrases without communicative purpose. Often times, children will understand general stat ements and questions that have a definite answer. They struggle with abstract concepts, figurative language, or humor when joking in a nonliteralRead MoreThe Life Of Ancient India1258 Words   |  6 Pagessuffering? â€Å"Because Buddha’s first message to the world was about suffering. You cannot have joy or love without first understanding suffering, and there is joy in sharing wisdom.† This means that suffering is apparent everywhere. In order to obtain utter happiness, one must know the source of their suffering and conquer it. There is no way to avoid it, but there is a way to defeat it, and that is how to find joy. Without having an understanding of suffering, there is no way to defeat it. Buddha wasRead MoreThe Ethical Teacher1919 Words   |  8 Pagesduring the late nineteenth and early twentieth centuries, numerous scholars have articulated their viewpoints concerning the positive and negatives impacts of this reflective teaching, in addition to its influence on the moral dilemmas faced by educators. One of these people, Elizabeth Campbell, asserts her perspectives throughout her text, The Ethical Teacher, wherein she describes the relationship between ethical knowledge and moral agency, the link between moral dilemmas and ethical knowledgeRead MoreThe Roots Of Physician Well Being1497 Words   |  6 Pageshealth in the UK generally known as the General Medical Council (GMC) as evident in both of their reports â€Å"Good Medical Practice†2 and â€Å"Medical Students: Professionalism and Fitness to Practice†3 respectively. Such reports are available for medical educators, students, doctors, as well as the general public. Of the numerous qualities that must be presented, acting with Probity, Resilience, and Conscientiousness are three main features I will be discussing in this essay. Probity One of the prime qualitiesRead MoreFinding Diversity Project Is The High School1800 Words   |  8 Pages â€Å"If you hate high school, wait till you get to college.† This was a saying I often heard while growing up, said to myself and others, from teachers and parents. I never realized the full implication of this statement; I had assumed it was related to societies expectation that we go to school, get a degree, get a career, get married, raise 2.5 children, and do as society expects of us. However my mentor made me realize something significant: education is not a right but a privilege in our world,Read MoreEating Environments Contribute to Obesity1692 Words   |  7 Pagesreader’s attention by making them aware of all possible side effects of excessive consumption of such foods and prove to people that the production process of such food revolves only around taste and does not include healthy contents. THESIS STATEMENT Reliance on fast food is dangerous as its excessive consumption causes disastrous health effects on its consumers. INTRODUCTION Food is a basic daily necessity of every human being. The way it is produced and consumed, along with the way thatRead More Oedipus Rex – The Women Essay2731 Words   |  11 PagesOedipus Rex – The Women  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Charles Segal in Oedipus Tyrannus: Tragic Heroism and the Limits of Knowledge explains the protagonist’s concern for Jocasta’s burial in Sophocles’ Oedipus Rex:      Oedipus turns from his utter desolation and abasement to something of his old air of command, albeit in a chastened and softened tone. He asks Creon to expel him from Thebes as quickly as he can and gives orders for Jocasta’s burial (1446ff), a gesture of concern and responsibilityRead MoreRhetorical Analysis of The Shadow Scholar2063 Words   |  9 PagesDantes pseudonym). His article The Shadow Scholar, which appeared in the chronicle review section of _The Chronicle of Higher Education_ on November 12, 2010, stirred controversy and a scare throughout the entire professional world. Doctors, educators, administrators, law officials, and all other professions of importance consequently came under the microscope. Dante has spent the course of a decade as a full-time ghostwriter who is paid to help students cheat as they achieve competency in theirRead MoreEssay about Education as a Relationship2084 Words   |  9 Pageseducation. If one group believes it’s viewpo int is more important, the beauty of the other viewpoints is lost, as well as the first’s. Let me give a few examples of what I’m referring to from my own personal â€Å"choir.† Let me begin by giving a statement by Mike Rose from the beginning of the previously mentioned article. A friend of mine recently suggested that education is one culture embracing another†¦ Education can be a desperate, smothering embrace, and embrace that denies the needs of theRead MoreForeign Language And Its Effects On American Society2043 Words   |  9 PagesThese stand as heartbreaking statistics being that, â€Å"We need diplomats, intelligence and foreign policy experts, politicians, military leaders, business leaders, scientists, physicians, entrepreneurs, managers, technicians, historians, artists, [educators], and writers who are proficient in languages other than English.† (Altschuler, Skorton). When occupying government positions (i.e. President or Secretary of State), acquiring proficiency in at least one foreign language should be a requirement.

Nervousness in the 19th Century - 1283 Words

Nervousness was a condition described, according to Dr. George M. Beard, â€Å"strictly deficiency or lack of nerve-force† (American Nervousness, vi) in the 19th century. Nervousness at the time, was commonly acknowledged and accepted, so much so that it was written into literature, such as many of Jane Austen’s works. Many doctors considered nervousness to be a â€Å"woman’s disease† meaning that women were the most afflicted by this condition. Doctors of the 19th century have found excuses to restrict, restrain, objectify and metaphorically and literally lock women away, more specifically with the diagnosis of nervousness and other diseases that branch out from â€Å"the nerves†. Dr. George M. Beard’s book, American Nervousness published in 1881. At†¦show more content†¦Is Hysteria, like nervousness, a legitimate medical problem or was it a way for women to escape the harsh realities of their lives or receive attention from their neglectful husbands? In the Los Angeles Times short article â€Å"Shattered Nerves† published in 1889 a normal school girl’s sanity is questioned. Brought before Judge Cheney, Alice Miller was deemed not insane and was sent to State Normal Institute for a year. â€Å"After a thorough investigation the commissioners decided that, while exhibiting much nervousness, the young lady is not insane†¦It is thought that this has affected her so severely that her nervous system has gone to pieces†¦and is affected with melancholia† (â€Å"Shattered Nerves†). The article concludes with, â€Å"There will be another examination Monday, when it will be decided what to do with the young lady.† This article does not detail what could have brought on Alice Miller’s nervousness, was it due to schooling or stress? Along these lines, women at the time were not allowed to pursue a higher education because too much stress would cause menstrual problems a nd that would mostly likely result in insanity. Could Alice have been overwhelmed due to school, was there a family issue occurring, was she on her menstrual cycle or could her nervousness been caused by the weather? The Los Angeles Times article â€Å"A New Crank,† a more severe case, an unnamed woman who was immensely fulfilled by her spirituality believed that she was meant to takeShow MoreRelatedThe Yellow Wallpaper By Charlotte Perkins Gilman871 Words   |  4 PagesIn 1892, a short story by the name of â€Å"The Yellow Wallpaper† was written by Charlotte Perkins Gilman, a well-known author and feminist of the late 19th century. The story was initially inspired by her personal experiences and the actions that followed after. Although the story was correlated to actual events, many of the scenes described in â€Å"The Yellow Wallpaper† prove to be exaggerated in comparison to the author’s experience. Similarly, the author and narrator of the story (w ho goes by no name)Read MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman951 Words   |  4 PagesNeurasthenia was first described in 1869 as a disease characterized by extreme anxiety, depression, and fatigue. But in the 18th and 19th century, a temporary nervous depression, which is what the narrator in â€Å"The Yellow Paper† is diagnosed with, was the illness most common among women due to their perceived fragility and weak emotions. This nervous disease was associated with numerous symptoms, such as pale urine, a visible swelling of the stomach, headaches, fainting, palpitations of the heartRead MoreCharlotte Perkins Gilm A Feminist Writer1105 Words   |  5 PagesIn the late 19th century, women who suffered from depression, insomnia, fatigue, anxiety, or headaches were thought of as having a nervous disorder or hysteria (Stiles 3). Hysteria was a popular diagnosis at the time for many women, especially head-strong and intellectually active women who sought treatme nt for these ailments. Silas Wier Mitchell, a physician in the late 19th century, created the Rest Cure in 1873. It was originally prescribed to injured veterans of the Civil War (Stiles 3) but wasRead MoreThe Yellow Wallpaper By Charlotte Gilman992 Words   |  4 Pagesâ€Å"The yellow wallpaper† The Yellow Wallpaper is a story about women’s repression in the 19th century. This story shows an immense difference between men and women inside society. While the men are the one making the decisions and taking responsibility, women must accept their obligations. The protagonist is repressed and appear for the effect of the oppression of women in society. This effect is develop by the use of complex symbols such as, the room, the wallpaper, the window which facilitates herRead More American Modernization Essay598 Words   |  3 Pagesturn of our present century, changes in culture and society of America triggered modernization throughout much of our commerce, social, artistic and educational lives. The past century or so has brought new obstacles and opportunities for the nation of America. This changing is reflected through some of the works by writers such as, Robert Frost, William Williams, Ezra Pound, and T.S. Eliot. Examining people’s mindset in modernization on e common feeling of people is â€Å"nervousness† which is due to theRead MoreFemale Hysteria Essay1046 Words   |  5 PagesVisualize a 19th century psychiatrist strolling through an asylum to check on his patients. The psychiatrist then comes across a padded cell containing an emotionally disturbed woman. According to the psychiatrist’s report, the woman was assigned to the asylum’s solitary confinement due to developing a case of depression after a divorce. When he unlocked her cell door, her screams and laughter echoed throughout the hallway. The psychiatrist then has her placed in a strait jacket and is escorted toRead MoreEsters And The Process Of Esterification709 Words   |  3 Pageshave been used for centuries in folk medicine, and the first is mentioned Hippocrates who recommended her as an extract for relieving pregnancy pains Through the centuries, stories about healing doctrines have been passed on to generations by the time the time when science has progressed enough to make man attempt to create synthetic replacement for herbal preparations. Salicylic acid (2-hydroxybenzoic acid) was first discovered acid, Figure 3b) in the middle of the 19th century by converting glycosideRead MoreYellow: The Color of Postpartum Depression854 Words   |  3 PagesWomen have long felt the emotional, psychological and physical effects of child bearing. Before modern medicine, these mental struggles were said to be nothing more than nervousness. In The Yellow Wallpaper a short story by Charlotte Perkins Gillman, the narrator is a young woman who has recently given birth, during the late 19th century. After giving birth she has fallen victim of postpartum depression. When a woman becomes pregnant her body immediately starts to produce hormones in excess. These sameRead Moreâ€Å"The Fall of the House of Usher† and â€Å"The Yellow Wallpaper†: A Comparison Introduction2266 Words   |  10 Pagesreceived wide praise for its accurate depiction of madness and the symptoms attributed to mental breakdowns (Shumaker 1985).  Ã‚   While these symptoms may seem obvious from today’s p sychological perspective, Gilman was writing at the close of the 19th century when the discipline of psychology was still emerging out of a rudimentary psychiatric approach to treating the mentally ill. Though doctors have attempted to write about the treatment of insanity since ancient Greece, the history of madness hasRead More`` The Yellow Wallpaper `` And `` It s A Girl ``1651 Words   |  7 Pagesall ages, culture, and religion face this injustice. Every once in the while, in a field of trampled flowers, one robust plant stands and over time grows into a strong tree that protects the other mangled flowers, helping them flourish. In the 19th century, one of these strong plants was Charlotte Perkins Gilmans, who wrote â€Å"The Yellow Wallpaper† to challenge the ideals of society and their treatment towards women. Gilman, faced with the discriminatory and prejudiced challenges of her gender, her

Brand Management Apple Inc

Question: Discuss about theBrand Managementfor Apple Inc. Answer: Introduction The modern economic structure of the world operates in a complex organizational structure and it is the duty of every firm functioning in this environment to introduce innovative strategies to make their product or service unique. This study is concerned with the organization named Apple Inc, which is the creation of Steve Jobs and his friend Steve Wozniak, who were school buddies. Their innovative and creative ideas and thoughts while working for Hewlett and Packard, was the motivation to start- off such a renowned organization of the present time. Apple now is a producer of different innovative products like the iPod, iPad, iPhones, Mac books, laptops. Apple TV etc. it is also a supplier of hardware and software processors to different other firms all around the world. Apple is faced with tough competition in this industrial sector as it has big players like Google, Amazon, Microsoft, HP etc. It is known that Apple is a young organization with respect to the above mentioned organizations in the IT industry but it has beaten all its rivals with respect to the products they manufacture (Apple. 2016). This way the comparative brands of Google, Microsoft etc have not been effective enough to dethrone the products of Apple. Analysis The marketing strategy of Apple includes the various points, which will result in the success are like campaigns to be implemented by the people who interact with the customers about their products and motivate them for excessive use of their products. The firm also aims to improve the brand name to an extent of 60%. The revenue and sales per year also needs to be increased by 20%. The other important objectives and mission of the organization are to eliminate intermediaries from the market thus reducing the price of the product and selling the product directly to the consumers. Apple is also focused on producing its own storage products and computer accessories to reduce the cost of production. They are also with an objective to expand its network all over the world to become the number one company in terms of profit and customer base. The organization is also functioning powerfully in the sector to present its expertise through the products and implements production technology for the development of the network of distribution. Apple concentrates over almost every sections of the society to extend customer base and to increase market share. The firm also focuses on targeting the vertical markets being experts in their stream, uses modern technologies to enhance the industry, which is helpful for Apple to be known in the global market (Raut, and Brito, 2014). The values and objectives of Apple have always been to emphasize mainly on the innovation, which will be beneficial for the development. They also focus on simplicity as it of forms an intrinsic part of the organizations approach for product design and approach. They focus on supplying user-friendly products, which enables the consumers to improve their daily activities. Apples value also consists of proper selection of markets, which enables the firm to take business decisions more efficiently. Apple also limelights collaboration of employees and efficiency of their employees as an essential element for its business thus always takes the initiative to create a proper organizational culture. Competitive Analysis All these firms invest a significant amount of capital in the research and development and marketing. The reason behind the highly competitive nature of the market is due to its low switching cost. Thus, creation of new product is what Apple doing to maintain its share in the market position (Grant, 2016). The brand of Apple consists of their list of innovative products and services and with the introduction of these products in the market, the life of the consumers have become smoother and faster. These innovative products as a result have increased their market share and have also increased their customer base. Apple as result has created a brand name of itself and almost every consumer globally is aware of the products and the name Apple. Such a big impact in the market from Apple has urged its competitors to implement new and improved techniques for the production of newer products and thus competing with Apple. Analysis with the CBBE Model Brand building is one of the primary aims of every organization. This question related to this keen interest in brand building is answered through the CBBE model (Customer-Based Brand Equity). Identity The identity can be created through a proper brand salience, which relates to the customer awareness aspect. Customers are well aware about the products of Apple and are thus able to link the brand logo name and products in their memories. Meaning Meaning refers to the image of Apple, which is created through proper performance of the products of Apple. The performance is evaluated through the primary and secondary features of their products along with the product reliability, durability, efficiency and service effectiveness of the products of Apple. The style and design along with the price also puts a mark in the mind of the consumers and Apple with its innovative products have thus implanted deep in the minds of the consumers (Andajani, Hadiwidjojo, and Rahayu, 2014). Responses The response or the feedback of the customers is an essential part of any firm. Apple also looks into the responses of the customers. The customers generally respond depending upon the brand quality, consideration, superiority, credibility etc. All the mentioned adjectives are best suited for Apple as they hold tight hold on the market and the customers through its innovative product and quality services through fun, excitement and warm feelings (Apple. 2016). Relationship This step identifies the relationship and the level of knowledge the customers have about Apple brand. It shows the synch between the firm and the customers through behavioral loyalty, having a sense of community, and sentimental attachment. Active participation on the part of the customers to invest time towards the product and the firm creates a sense of attachment. Apple has that place in the minds of the customers and thus they hold a strong place in the minds of the heart (Thompson, et al. 2013). Recommendation The analysis brings out a lot of ideas and a marketing plan can be recommended. The recommendations to Apple are as follows: Apple should concentrate and invest more in the research and development department and should implement advanced techniques to generate innovative techniques from time to time in order to maintain its competitive edge. The company should also focus on providing customer satisfaction through quality products and an efficient after sales service. Apple also requires to shape out new designs and concepts to propel them pass the competition of the rivals. It needs to support the hopes and dreams of the consumers and needs to function diligently to make their technology user friendly. They also need to assess their work process from time to time and needs to monitors the functions of its competitors in order to remain a step ahead of them. Therefore, an effective monitoring of the internal and external atmosphere is what is recommended to Apple in order to move forward in business. Reference List Andajani, E., Hadiwidjojo, D. and Rahayu, M., 2014. Customer Experience Model: Social Environment, Retail Brand and Positive WOM.Research in Business and Management,2(1), pp.25-41. Apple. (2016).Apple. [online] Available at: https://www.apple.com [Accessed 15 Oct. 2016]. Dess, G.G., Lumpkin, G.T. and Eisner, A.B., 2014.Strategic Management: Text and Cases. Fogliasso, C.E. and Williams, A., 2014. Analysis Of The Business, Societal And Governmental Relationships Of Apple Inc.Leadership Organizational Management Journal,2014(1). Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Heracleous, L., 2013. Quantum Strategy at Apple Inc.Organizational Dynamics,42(2), pp.92-99. Raut, U.R. and Brito, P.Q., 2014.An analysis of brand relationship with the perceptive of customer based brand equity pyramid(No. 526). Universidade do Porto, Faculdade de Economia do Porto. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education.